Our Strategy
Our Growth Game Plan​​​


Introduced in late 2016, our Growth Game Plan establishes a new set of investment priorities; makes sharp portfolio choices; streamlines our organization; and strengthens and extends our innovation, design, insight, brand development, and eCommerce capabilities across a broader set of categories.

Our Growth Game Plan is comprised of five elements that work together to provide our roadmap to success:

Our Purpose is to make life better every day for hundreds of millions of consumers where they live, learn, work and play. We put the consumer at the heart of all that we do and we are purpose-driven to make a positive difference in people’s lives.

Our Ambition is to build a winning team that aspires to – and achieves – industry leadership. Our ambition is made possible by leveraging the scale of a $16-billion organization and by focusing on our best opportunities for growth.

Our DNA is the common thread that unites our company – across more than 100 years of history and across so many different brands and geographies today. Our DNA has always been a part of us, and it will be the foundation of our success moving forward.

Our Portfolio includes many well-known brands across a wide variety of categories. By defining clear roles within our portfolio, we are able to invest disproportionately in our biggest and best opportunities.

Our Ways to Win define the most important actions that drive our growth agenda – actions such as partnering with our customers, leading growth in e-Commerce, and building an industry-leading team.

At Newell Brands, we are passionate about winning and growing – today and in the future.

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