Design & Innovation

As a consumer products company, design and innovation are fundamental to everything we do. We strive to be an industry leader by focusing on the consumer first. We’re building a robust, sustainable innovation pipeline to rejuvenate our iconic brands and sharpen brand positioning. Rooted in a history of entrepreneurship, we’ve strengthened our innovation muscle to design sustainable, attractive products that delight consumers around the world.

Innovation Operating Model

Newell Brands recently launched our Innovation Operating model, a strategy for product design and innovation that is informed by consumer insights and foresights and capitalizing on consumer trends. The model has yielded impactful launches which are beloved by consumers, including Sharpie^® S-Gel, the Foodsaver^® VS3000 and the Mr. Coffee^® Iced^TM and Hot Coffee Maker and Mr. Coffee^®Frappe^TM, Iced, and Hot Coffee Maker.

Sustainable Design

Reducing environmental impacts while ensuring our products remain safe and effective requires us to think differently and design products in new ways. Newell Brands takes a proactive and integrated approach to design by considering emerging trends and regulations and designing sustainability into products and packaging from the beginning.

Our Product and Packaging Sustainability team consults across segments using our Design for Sustainability Framework, recommending eco-conscious materials and advising on end-of-life considerations and best practices for sustainable packaging. This centralized approach allows us to apply consistent design thinking across our brands while accounting for the different needs and capabilities of each of our products.

Reimagine the Offering

Alternative ways to meet consumer needs that reduce environmental impacts.

Responsible Material Choices

Material decisions that minimize natural resource depletion and are sourced responsibly.

System Efficiency

Design to prevent and minimize resource waste throughout each phase of the lifecycle.

Modularity & Compatibility

Adaptable design to increase the useful life of a product or provide a second life.

Product Longevity

High quality products that will look and function beautifully, long into the future.

End-of-life Consideration

Promote circularity and minimize environmental impacts at the end of a product’s useful life.

Design & Innovation Locations

Newell Brands boasts an award-winning in-house design team, across multiple locations, that offers a specialized focused on design and innovation through diverse perspectives. We stay close to our businesses and draw from talent shaped by different communities.