Bringing 'Weekend Feels' to Every Day

Newell Brands is excited to announce the launch of Friday Collective™, a new Home Fragrance brand that inspires feelings of optimism and joy through vibrant colors and invigorating scents perfect for setting a vibe, getting a boost or resetting your mood.

The lively aesthetic and energizing fragrance combinations, along with the names of each candle, are inspired by the feelings of excitement and freedom that come with the anticipation of the weekend. Featuring a premium soy wax blend, natural fiber wicks and essential oils, the iridescent candles from Friday Collective are perfect for creating weekend feels 24/7. The eight fragrances are split into four "vibes," grouped by their scent profile and the relatable experiences and moments they emulate.

Created thoughtfully using internal and external fragrance expertise and Gen Z insights, Friday Collective is the first brand in the Newell Brands portfolio that targets GenZennials (ages 18-28). "Friday Collective was created for those who are looking to bring the freedom and joy of 'weekend feels' into everyday moments," said Lisa McCarthy, President, Home Fragrance. "Everyone can find a fragrance that fits their vibe."

Friday Collective is now available in select fragrances in 7.8oz single wick and 13.5oz 3-wick candles online at FridayCollective.com and Walmart.com. The product line will also be available in stores and online at Walmart, Bed Bath & Beyond, Meijer, Amazon, and Target in the coming months, with plans to expand to additional regions and retailers next year.

To learn more about Friday Collective, please visit FridayCollective.com and follow along on Instagram, Facebook and TikTok.

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