Our inspiration comes from 115 years of passion and experience. Shakespeare® offers something for the whole family and all levels of experience. Our objective is simple: Make fishing easy and enjoyable.
For over 100 years, Shakespeare has been one of the most recognizable brands in fishing. From its founding in 1896 by William Shakespeare Jr., the Shakespeare Fishing Tackle company has been a leader in innovation, design and marketing, and produces the popular Ugly Stik family of fishing rods.