NYSE: NWL

Our History

Share this story

building sketch.jpg
Our history dates back more than 100 years to the 1903 purchase of a struggling curtain rod company in Ogdensburg, New York, by local businessman Edgar A. Newell. Over the decades, the company has grown, often by acquiring brands built by entrepreneurs like Edgar Newell, that we are privileged to bring to consumers around the world. In April 2016, the combination of Newell Rubbermaid and Jarden Corporation marked the next chapter of our proud history, creating a new company – Newell Brands – with approximately $15 billion in annual sales and more than 45,000 employees worldwide. With top talent, market-leading brands, and a sharp focus on accelerated growth, the company is well-positioned for future success.
  • sistema.jpeg
    2017
    Newell Brands acquires Sistema Plastics, a leading provider of innovative food storage containers, primarily under the Sistema® brand, Smith Mountain Industries, a leading provider of premium home fragrance products, primarily under the WoodWick® Candle brand, and Chesapeake Bay Candle®, a leading developer, manufacturer and marketer of premium candles and other home fragrance products, focused on consumer wellness and natural fragrance.
  • Hoboken Aerial
    2016
    Newell Brands opens its new global headquarters in Hoboken, New Jersey.
  • Yankee Candles
    2015
    In 2015, Newell Rubbermaid announced its intention to acquire Jarden Corporation and its diverse global portfolio of well-known brands such as Ball, Yankee Candle, FoodSaver, Rawlings and more. The transaction closed in April 2016 and created Newell Brands.
  • IMG_0936.JPG
    2014
    Newell opened its state-of-the-art Design Center in Kalamazoo, Mich., making a significant commitment to create a brand-led company famous for innovation, design and product performance. The Design Center brings together all the disciplines in design and innovation under one roof to collaborate across our entire portfolio of great brands.
  • 2012
    Newell implemented the Growth Game Plan, a new multi-year corporate strategy to accelerate into a bigger, faster growing, more global and more profitable company.
  • Mike Polk-5_RETOUCHED.jpg
    2011
    Michael B. Polk joined the company in July as president and CEO. He has been a member of the company’s Board of Directors since 2009.
  • Ball Jar Fresh Preserving
    2001
    Jarden was launched after Martin E. Franklin changed the company’s original name – Alltrista -- to “Jarden” to reflect the heritage of the Ball Mason Jar (“Jar”), combined with the concept of the company’s products being used in the home (“den”). “Jarden” also evoked the French word for garden (jardin), foreshadowing the company’s plan to expand its product range outside the home. Building on this vision, the company soon acquired the FoodSaver, Diamond, and Bicycle brands.
  • NYSE.jpg
    1972
    The Newell Company went public in 1972, opening on the NASDAQ at $28 per share. In 1979, Newell moved to the New York Stock Exchange, trading under the NWL symbol. Dan Ferguson, center, and William Cuthbert, right, watch as the first NWL trade appears on the ticker tape.
  • 1965
    Dan Ferguson was named President in 1965. Using his growth-by-acquisition strategy, Newell grew from a small, one-category private company to a powerful hardware and housewares company that catered to large national retail chains with dozens of brands. Over 70 acquisitions in 30 years!
  • army-e_cropped.jpg
    1940s
    During World War II, Western Newell converted factories to assist with the war effort, earning the prestigious Army/Navy "E" award for excellence in wartime production. After the war, Western Newell saw immediate success in sales and manufacturing of drapery pin-on hooks, extension rods, sash rods, curtain holdbacks thanks to a deal with Kresge.
  • freeport_HQ_ sepia.jpg
    1921
    In 1921, the company purchased Barnwell Mfg. Co. in Freeport, Ill., renaming it Western Newell Manufacturing Company. Freeport's access to railroad lines made it easier to ship products west. Kresge, the department store chain that later became Kmart, was one of Western Newell's larger accounts.
  • Newell-Mftg-Ogdensburg-Postcard.jpg
    1912
    In 1912, the company hired Ben Cuthbert to grow the struggling Canadian business and build relationships with the Woolworth Company, paving the way for Newell's mass merchandising strategy. As business boomed, the company built a new 15,000-square-foot facility in Ogdensburg, N.Y.
  • ogdensburg-building.jpg
    1908
    Newell Manufacturing distinguished itself by focusing on technology and production improvements. In 1908, the company boosted profits by investing in machines that produced curtain rods better and faster than any other manufacturer.
  • truck loading.jpg
    1903
    The story of Newell started in 1903 in Ogdensburg, N.Y., when the W.F. Linton Co., a manufacturer of metal curtain rods, defaulted on its loan. Prominent local businessman Edgar A. Newell purchased the company and renamed it the Newell Manufacturing Company.
  • START
  • 2017
  • 2016
  • 2015
  • 2014
  • 2012
  • 2011
  • 2001
  • 1972
  • 1965
  • 1940s
  • 1921
  • 1912
  • 1908
  • 1903

Share this story