Our Strategy

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For hundreds of millions of consumers, Newell Brands makes life better every day where they live, learn, work and play.

We’re turning Newell Brands into a leading, global consumer goods company, led by collaborative people and powered by advantaged capabilities such as Design, Innovation and eCommerce, ultimately becoming a simpler, faster and stronger organization.


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Focusing our portfolio, structures and priorities on what really matters to respond more quickly and succeed in a rapidly changing retail and consumer environment.


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Changing the way we work to be more responsive through an empowered business unit-led approach that fosters greater alignment and connectedness.


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Leveraging advantaged capabilities in brand building, innovation, design and eCommerce that set us apart for greater impact in the marketplace.