The Newell Brands family is growing with the relaunch of its modern-day baby brand, Century™. Century™, the brand behind the first baby carrier, sound activated baby swing and booster car seat, is back and better than ever with a new, reimagined baby gear line tailored to young families. The complete line of baby gear consists of budget-friendly, stylish and sustainable products including high chairs, car seats, playards and strollers.

Century™ created the Do More Promise™ as part of the brand’s sustainability commitment to Recycle, Reimagine and Give Back. They have a partnership with TerraCycle®, a recycling leader, to create a national recycling program for parents and caregivers to use when their Century™ products expire, or the child outgrows it. As part of their product line, Century™ offers the Happy Planet™ Collection that uses single-use plastic water bottles that are broken down into tiny chips and are pressed into soft, weavable fibers that are used for the product fabric found on the gear. People Magazine recently named Century™ as one of the editors’ “Favorite Sustainable Brands.”

Safety is a top priority and each Century™ car seat undergoes KeepSafe™ Protection testing to meet or exceed safety standards for crash protection. Additionally, all gear goes through rigorous compliance and safety fit testing.

To learn more about Century™, check out @thecenturybaby on Instagram, Pinterest, YouTube and Facebook or visit to explore the suite of products and learn about the brand’s sustainability efforts.