What’s our secret for helping you catch more fish?

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It’s our people, like Dan Spengler, Berkley’s hard bait engineer

In the small town of Spirit Lake, Iowa, our Fishing brands are making a big splash. With an industry-leading, state-of-the-art research facility, our fishing gear is at the forefront of innovation and technology.

For us, fishing is not just about business, it’s about time shared with family and friends on the water, the thrill of the catch and the celebration of our environment and natural resources.

For the past 7 years, Dan has been completely dedicated to helping anglers everywhere catch more fish. In just a few minutes with Dan, it’s easy to see how passionate our team is about delivering the very best and most game-changing products in the fishing world.

Check out this video of Dan in action to learn more.

Makers Series: Berkley

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