Social Responsibility


As we continue to grow and evolve, we maintain a strong commitment to corporate social responsibility – delivering value that is shared by our employees, customers and communities. We have a proud history of acting sustainably for a healthier planet, as well as giving back, serving and investing in our community.

As a leading consumer goods company that touches millions of lives daily, we are uniquely positioned to help create a more sustainable world. Our emphasis on responsible environmental stewardship enables our consumers to fulfill their aspirations to live, work and play more sustainably.

We are committed to maintaining the highest levels of environmental performance throughout our supply chain. This includes designing, manufacturing, marketing and distributing our products through environmentally sustainable and socially sensitive business practices. At Newell Brands our Sustainability program is focused on being Better Tomorrow Than Today!

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Key Objectives

  • Aiming to engage our employees and educate them about Sustainability
  • Designing innovative products with Sustainability in mind
  • Reducing our environmental impact and optimizing resource utilization
  • Minimizing packaging while meeting consumer needs
  • Deploying sustainable practices throughout our operations and supply chain


Commitment to Sustainability

To take meaningful strides and achieve consequential environmental gains requires both product and process innovation. At Newell Brands, we are designing products and optimizing business processes every day to minimize inputs and impacts on the environment.

A snapshot of our commitment to sustainability:

  • In 2016, Newell Brands ranked 89th on the Newsweek Green Rankings survey in the U.S. based on corporate sustainability and environmental impact.
  • Newell Brands is part of the SmartWay® Transport Partnership, an innovative collaboration between U.S. Environmental Protection Agency (EPA) and industry that provides a framework to assess the environmental and energy efficiency of goods movement supply chains. By contributing to the Partnership’s savings of 144.3 million barrels of oil, $20.6 billion in fuel costs, 61.7 MMT of carbon dioxide (CO2), 1,070,000 tons of nitrogen oxides, and 43,000 tons of particulate matter, or the equivalent of taking 13 million cars off the road, Newell Brands demonstrates its strong environmental leadership and corporate responsibility.
  • In 2013, the company joined The Sustainability Consortium, a multi-stakeholder organization, to collaborate with other large organizations to support creating standards around Sustainability and promoting transparency throughout Supply Chain.
  • Newell Brands is the first company worldwide to participate in the Greenhouse Gas Protocol standard for products sponsored by World Business Council of Sustainable Development (WBSCD) and Carbon Trust.

Our Sustainability Strategy

Our Sustainability Strategy takes a holistic, centrally led governance and management approach that focuses on developing internal, cross-functional networks and programs in two key areas:

  1. Operations and supply chain
  2. Products and packaging

We support both areas with interactive dialogue, purposeful collaboration and valuable partnerships with internal and external stakeholders.

By 2020, we strive to reduce Greenhouse Gas Emissions (GHG) by 10% and achieve zero waste to landfill on our major manufacturing sites. We use science based target methodology, adopted by leading corporations, to set our goals for further reduction initiatives. One of our main investments is the use of real-time analytics platforms for our major facilities. Through smart meters and cloud computing application platforms our plants can visualize energy usage real-time at pinpoint accuracy and understand the efficiency of our machines.

New Product Innovation

We reduce environmental impact to our consumers by following three main design principles:

  • We focus on environment improvement early in the design process;
  • We include the entire product life cycle; and
  • We develop design criteria around the environment, without losing focus on key consumer needs.

Our new product development process requires us to look across the entire value chain as we seek to design, manufacture and market durable products in a sustainable manner. Our disciplined Life Cycle Analysis framework calculates the environmental impact of input materials and of the manufacturing, packaging, distribution and use of product, as well as its disposal at end of life. Because the choices made at each step of the product life cycle have an effect on the environment, sustainability considerations must be embedded in every stage of the product design process.

For example, we understand that Americans waste 23 billion pounds of fresh produce each year because it spoils before we can eat it. That’s 187 pounds per household (Source: USDA 2014). In order for us to be part of the solution, we recently launched Rubbermaid FreshWorks™ program which emphasizes the concept of reducing waste. We utilize a revolutionary technology (membrane that naturally regulates the flow of Oxygen and Carbon Dioxide) creating an optimal environment to keep the produce fresher longer.

Our portfolio includes many other products that help reduce environmental impact, such as Contigo® and bubba®, leading designers and marketers of durable beverage containers, and First Alert®, the developer of one of the world’s smallest smoke alarms, using 52% less resin and 76% less plastic than the standard smoke alarm.

Sustainability Success Stories

Mapa (Mucambo, Brazil): Recycling Effluent & Utilizing Rainwater
In response to the sharp increase in the cost of water, our Mapa facility in Mucambo, Brazil, installed a compact treatment plant effluent (CTPE). This operation enables them to partially replace the water used in the extraction process of soluble products from the gloves, resulting in the replacement of approximately 25 percent of all water consumed in the plant. Additionally, two 20,000-liter tanks capturing rainwater has enabled the company to capture about eight thousand liters of water for each mm of rain, resulting in savings.

Waste and Recycling
Appliances & Cookware (Fontana, CA): Waste Reduction
Our Fontana Distribution Center achieved a 39% reduction (16.32 tons) in waste sent to the landfill. This was achieved by renewing focus on trash sorting to ensure that any waste sent to landfill was kept to a minimum. Fontana contracted with vendors to take metal and hard plastics to ensure it was recycled instead of compacted and improved the damage sorting process to sort out recyclable items. Additionally, Fontana also located a vendor for recycling label backings.
Rubbermaid Commercial Products (Winchester, VA): Improving Recycling Rates
Employees at the Rubbermaid Commercial Products facility are enabling significant gains in environmental performance through an overhaul of their own waste management and recycling practices. As a result, the facility in Winchester now achieves a 60 percent recycling rate for all waste produced at the facility.
Zinc Products (Greeneville, TN): Reducing Waste to the Landfill
Members of the Sustainability team producing Newell Brands’ Zinc products were able to negotiate with a local wood pallet manufacturer to take all wood shipping crates for recycling. This project led to a 40% reduction in total landfill waste.


BRK (Brampton, Canada): Zero Waste
BRK® Canada’s Zero Waste program ensures environmentally-safe management and recycling of product when it has reached the end of its life. The only producer take-back program within the fire safety category, this program results in approximately 300,000 pounds of waste being diverted from landfills across the country annually.

Environmental Stewardship & Engagement
Liquid Paper (Thailand): Environmental Stewardship
Our Thailand Liquid Paper facility has taken a proactive role in environmental management, going far beyond regulations and boosting employee knowledge and involvement in environmental policies. Being ISO-14001 certified, the facility functions as a truly sustainability dedicated operation. Current environmental goals include a 15% reduction in electricity and a 3% decrease in yearly water consumption. Energy reduction projects include updating large equipment, such as chillers, that significantly affect the facility’s energy usage, saving approximately 1 million watts of energy for certain processes. The facility is also currently budgeting to install solar panels. In addition, the facility sells all solvents and waste to recycling and waste management companies.

Process Solutions (East Wilton, ME): Overall Sustainability Improvements
The East Wilton’s team’s efforts resulted in a 10% reduction in energy, a 17% reduction in water usage, a 15% savings in sewage costs and reduced GHGs by over 1,700 tons.

Community Support

We work hard to do good and give back to our communities in meaningful ways. Our mission is to improve lives where people live, learn, work and play and investing in our community is key to achieving that. Through charitable contributions of time, product and cash we touch millions of lives and communities around the globe.

Through give@newell, our employees are encouraged to spend a minimum of 8 hours annually volunteering for a cause they care about. This format enables employees to volunteer when and where they want, for the causes most important to them. Together, over the course of a year, the Newell community can make a significant impact by sharing our time and skills in the community.

Times of Need
We recognize that disasters can have a traumatic impact on the lives of our employees, neighbors, business partners, customers and consumers. We work directly with our national partners, such as The American Red Cross, to provide support to communities when they need it most. Through donations of product, employee contributions, time and corporate support, Newell Brands is there in times of disaster.

"A commitment to bettering our communities will always be an important part of who we are."
Michael C. Polk, CEO