As we bid farewell to 2023, we want to recognize the exciting new products we introduced this year. From interactive kids’ activities and industry-leading baby gear to cutting-edge kitchen tools, today we’re sharing five of our favorite innovations from Elmer’s®, Graco® and more.

Elmer’s Squishies

Elmer's Squishies, a collection of over 80 collectible characters, is designed to ignite children’s imaginations. The Squishies kit includes everything kids need to make customized surprise toys. Mix the ingredients with colored glue and pour into the Mystery Mold; after 60 minutes, pop out a mystery character and play! The fun continues in Squishtopia, an interactive digital world where kids can learn more about their characters, including their names, birthdates, families, friends and even rivals.

Graco 4Ever® DLX Grad 5-in-1 Car Seat

Graco’s 4Ever DLX Grad 5-in-1 is an industry-first car seat designed with first-time parents and growing families in mind. It boasts five impressive modes of use, offering versatility, customizability and longevity never before available on the car seat market. A few key features include SnugLock® technology, which makes installing the car seat possible in less than a minute, a removable seat belt trainer that offers a unique training stage after graduating from a booster seat to help children properly position their seat belt, and a removable, machine-washable cover that comes off easily without having to uninstall the car seat. With the 4Ever DLX Grad 5-in-1 Car Seat’s five modes of use, children can ride up to 12 years of age. The car seat won Best In Show in the Juvenile Products Manufacturers Association’s 2023 Innovation Awards.

WoodWick® ReNew Collection

WoodWick’s ReNew collection, a line of consciously-created fragrances, features a plant-based, dye-free soy and coconut wax blend with essential oils. The vessels are produced using 55 percent post-consumer recycled glass and feature a cork lid made from responsibly sourced trees and fully recyclable packaging. The collection includes six fragrances: Cherry Blossom & Vanilla, Ginger & Turmeric, Lavender & Cypress, Tomato Leaf & Basil, Incense & Myrrh and Black Currant & Rose. Like every WoodWick candle, the ReNew fragrances feature a wooden wick that creates the brand’s signature crackling sound.

FoodSaver® Elite All-in-One Liquid + Vacuum Sealer

FoodSaver’s Elite All-in-One Liquid + Vacuum Sealer, the latest in our collection of food preservation solutions, has six vacuum sealing modes, including dry, moist, pulse, liquid, sous vide and marinate. It also offers built-in roll storage, an automatic sensor that locks in the sealing bags and a retractable handheld sealer. The tool helps keep food fresher for up to five times longer and can help families save up to $3,000 in food costs annually.**

Crock-Pot® Programmable Slow Cooker with Sous Vide

Crock-Pot’s newest innovation allows you to make restaurant-quality meals at home. Combining slow cooker convenience and precision with the unrivaled results of a sous vide machine, it's easy to create juicy, perfectly cooked meats, veggies, and fish. Its design offers up to seven quarts of cooking space, with a generous base for large cuts of meat and family-size meals. Cook time settings range from 5 minutes to 30 hours, and the “keep warm” setting keeps food toasty until serving time. The cook-and-carry locking lid provides a tight seal to prevent leaks and spills on the go. For added convenience, the removable stoneware and glass lids are dishwasher- and oven-safe. Food & Wine tested it out and said, “This sous vide Crock-Pot lived up to the slow cooker hype … it actually does cut down drastically on the amount of time I would usually spend preparing dinner so that I can spend more time with my family and tackle the rest of my to-do list.”

We congratulate our teams on their 2023 achievements and look forward to introducing more consumer-led innovation in 2024!

*Compared to ordinary storage methods
**Based on bulk buying, buying on sale and preventing waste for a family of four