Our History

More than a century ago, Edgar Newell founded the Newell Manufacturing Company, Inc., a maker of metal curtain rods in upstate New York. Over time, other icons have joined our family of brands, including Sharpie® in 1992; Rubbermaid® and Graco® in 1999; Paper Mate®, Parker® and Waterman® in 2000; and Coleman®, Yankee Candle® and Mr. Coffee® in 2016. While our portfolio has grown over the years, one thing remains the same: We are committed to delighting consumers and bringing leading solutions to our customers. As our company evolves, we strive for operational excellence, drive impactful innovation, keep our customers and consumers at the heart of all we do, leverage our collective strength and talent and win together as One Newell.

Our values help drive three key focus areas for our culture: high performance, innovation, and inclusion. Coupled with a well-defined business strategy and clearly aligned individual performance goals, these behaviors are integral to our success. We believe that clear goals and aligned behaviors that guide our ways of working together will fuel and elevate our business performance.


Our family of over 60 brands is organized into three operating segments.

Learning & Development


We are the global leader in writing instruments with a product portfolio including Sharpie® markers, pens, highlighters and pencils, Paper Mate® pens and pencils, Prismacolor® art supplies, Elmer’s® glue, DYMO® labeling tools, Parker® fine writing tools, and EXPO® dry erase markers and accessories.


Our Baby brands represent the highest commitment to quality, comfort and safety. Our Graco®, NUK®, Baby Jogger® and Aprica® products help parents, caregivers and children worldwide, ensuring safe and healthy development.

Home & Commercial


The products within our Commercial Business are used to meet the challenging demands of commercial facilities and businesses around the globe, while promoting sustainability as a leader in the commercial cleaning industry. The business includes our Rubbermaid Commercial Products®, Mapa®, Spontex® and Quickie® brands.


Our Kitchen business is comprised of leading brands used in the kitchen and around the home, including Rubbermaid® and Sistema® food and beverage storage solutions, FoodSaver® home vacuum-packaging machines, Ball® food preservation products and Calphalon® premium cookware. Iconic brands and products also include Crockpot® slow cookers, Mr. Coffee® coffeemakers, and countertop essentials from Oster®.

Home Fragrance

Our Home Fragrance brands fill homes across the globe with inspiring, long-lasting scents. Season after season, our Yankee Candle®, Chesapeake Bay Candle® and WoodWick® brands bring moments of joy to our consumers’ lives around the world.

Outdoor & Recreation

Our popular Coleman®, Marmot®, Contigo® and bubba® brands maximize consumers’ enjoyment of the outdoors and promote an active daily life.