At a Glance

What We Believe


Become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive!


Newell Brands’ beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind.


As we embrace and live our values every day, in all we do, together we will build a winning, One Newell culture in which employees feel a true sense of belonging, fulfillment and satisfaction and act as a force for good.


Our Segments

Our family of over 100 brands is organized into three operating Segments.

    Learning & Development

  • Writing

    We are the global leader in writing instruments with a product portfolio including Sharpie® markers, pens, highlighters and pencils, Paper Mate® pens and pencils, Prismacolor® art supplies, Elmer’s® glue, DYMO® labeling tools, Parker® fine writing tools, and EXPO® dry erase markers and accessories.

  • Baby

    Our Baby brands represent the highest commitment to quality, comfort and safety. Our Aprica®, Baby Jogger®, Graco®, NUK®, Tigex® and Century™ products help parents and children worldwide, ensuring safe and healthy development.

  • Home & Commercial

  • Commercial

    The products within our Commercial Business are used to meet the challenging demands of commercial facilities and businesses around the globe, while promoting sustainability as a leader in the commercial cleaning industry. The business includes our Rubbermaid Commercial Products®, Mapa®, Spontex® and Quickie® brands.

  • Food

    Our Food Business is comprised of leading brands used in and around the home, including Rubbermaid® and Sistema® food and beverage storage solutions, FoodSaver® home vacuum-packaging machines, Ball® food preservation products and Calphalon® premium cookware.

  • Home Fragrance

    Our Home Fragrance brands fill homes across the globe with inspiring, long-lasting scents. Season after season, our Yankee Candle® Chesapeake Bay Candle®, WoodWick® and Friday Collective™ brands bring moments of joy to our consumers’ lives around the world.

  • Home Appliances

    Our Home Appliances brands enhance consumers’ lives in the kitchen and beyond, including Crockpot® slow cookers, Mr. Coffee® coffeemakers, countertop essentials from Oster® and Sunbeam® pain management items such as heating pads and other appliances.

  • Outdoor & Recreation

  • Outdoor & Recreation

    Our popular Coleman®, Marmot®, Contigo® and bubba® brands maximize consumers’ enjoyment of the outdoors and promote an active daily life.