May 04, 2026
NUK Reborn: The Brand’s Modern Approach to Supporting Parents
Delivering products that earn consumer trust requires rigorous safety standards, meaningful innovation grounded in consumer insight, and packaging designed with sustainability in mind. Those three responsibilities — innovation, safety, and sustainability — organize this pillar.
Sustainable Product Design
We strive to embed sustainability considerations in how Newell designs and develops products and packaging from the earliest stages of development.
Sustainability Strategies For Product Design
Product and Packaging Sustainability
Packaging Goals
|
Goals |
Progress* |
|---|---|
|
Eliminate the use of Polyvinyl Chloride (PVC) and Expanded Polystyrene (EPS) in all packaging |
92% EPS-free |
|
Source 100% of our direct-sourced paper-based packaging from certified, verified or recycled sources |
95% globally 97% North America |
|
Use at least 20% non-virgin (recycled content) in plastic packaging for Newell manufactured goods |
28% |
*The progress for our packaging goals is based on a 2025 survey of 2024 data provided by our major suppliers.
- The Marmot® team increased the use of sustainable materials in their garments, including responsibly-sourced down, bio-based yarns and bluesign-APPROVED™ fabrics, which are manufactured to strict environmental and safety standards. By the end of 2023, 36 percent of Marmot’s apparel fabrics were bluesign-APPROVED™, and 49 percent were made with recycled content.
- The EXPO® binder pack was redesigned to replace the PVC used in its packaging with a fully paper-based solution. This change eliminated the use of 13.77 metric tons of PVC in 2023 alone while enabling our packaging to be considered curbside recyclable in the U.S.
- DYMO® moved its Direct Thermal Label, LabelManager, and Embossing printer packaging from PVC to polyethylene terephthalate glycol. It also improved the curbside recyclability of the pack, complemented by on-pack sortation instructions across regions.
- Paper Mate® 's new Kilometrico pens, an innovation launched in our EMEA and APAC markets, contain 80 percent recycled product materials, plastic-free packaging and a promise to write for at least a kilometer in distance. They use paper-based packaging as an alternative to the plastic pouches in the pen's standard version.
- DYMO's paper products are made of materials certified by the Forest Stewardship Council® (FSC) and other controlled sources. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. Additionally, DYMO’s consumer packaging is made with up to 80 percent recycled materials, and as of 2023, machine packaging is now made of at least 70 percent recycled paper.
- Sistema® ’s products became more sustainable in 2023 with a new range of food storage containers made with at least 35 percent ocean-bound plastic. Ocean-bound plastic refers to waste that has been improperly disposed of on land or waterways and is collected, cleaned, and refined for recycling. The reusable bottles and food containers reduce the need for single-use plastics and help keep existing single-use plastics out of the ocean.
Product Safety and Consumer Satisfaction
Newell Brands prioritizes consumer safety and satisfaction by upholding rigorous quality and safety standards across our portfolio. Our products are designed to combine innovation and quality with the latest research and compliance with applicable global regulations.
Product Safety Oversight
Product safety is a cross-functional responsibility. Our dedicated team oversees product safety enterprise-wide, ensuring that safety insights, regulatory developments, and technological advancements are shared across businesses and incorporated into product design. We use our Design Failure Mode and Effect Analysis tool to identify potential risks in new products before they reach consumers. Products intended primarily for children – other than car seats which are regulated separately – undergo a third-party compliance testing at least once annually and periodic internal testing during the year. U.S. car seats are certified to regulatory requirements prior to market introduction and then annual conformity to production testing by both third-party labs and our internal lab. Graco and U.S. baby products, including car seats, are also certified through the Baby Safety Alliances’ certification program.
At the beginning of 2025, Newell introduced updated policies for the Product Safety team and our recall procedure. The updates were designed to make the process more efficient and to better reflect the current organization.
Addressing Chemical Substances and Practices of Concern
Our products are intended to comply with all applicable laws and regulations in the markets where they are sold, including those relating to chemical substances. Newell assesses chemical risks and hazards through chemical testing and through the use of restricted substance lists. When products are purchased as finished goods or raw materials are purchased for products manufactured by Newell, suppliers receive a comprehensive list of chemicals the use of which is restricted or prohibited in our products.
Each of Newell's business segments creates and maintains its own restricted substance list, with chemicals added by monitoring scientific research and emerging regulations. These lists are supplemented by published chemical watchlists of relevant industry associations and incorporate applicable international, federal, state, and local laws. We continuously monitor safety and chemical legislation and the latest applicable research and studies.