Newell’s Design for Sustainability framework, part of our Innovation Operating Model, is an integrated approach to product development. We have six Design for Sustainability actions that ensure our teams consider sustainability implications early in the development process and at every stage, from ideation through product launch.
Reimagine the Offering - Alternative ways to meet consumer needs that reduce environmental impacts.
Responsible Material Choices - Material decisions that reduce natural resource depletion and are sourced responsibly.
System Efficiency Design - To reduce resource waste throughout each life cycle phase.
Modularity & Compatibility - Adaptable design to increase a product’s useful life or provide a second life.
Product Longevity - High-quality products that will look and function beautifully long into the future.
End-of-Life Consideration - Promote circularity and reduce environmental impacts at the end of a product’s useful life.
The Design for Sustainability Framework influenced nearly every aspect of the WoodWick® ReNew Collection. The cork lids are made from responsibly sourced trees, the amber glass vessels are made from 55 percent post-consumer recycled glass, and the plant-based soy coconut wax blends are free of dyes and additives and are fragranced with traceable bio-based ingredients like Egyptian basil, French lavender, Madagascar vanilla and essential oils.
In addition to the processes and tools we’ve implemented, we’re increasing our collective knowledge of designing sustainable products through several programs. The Design for Sustainability Champions Network (formerly the re: Newell sustainable design program) is a group of designers and product and packaging engineers across Newell’s businesses who meet monthly to share best practices and advocate for sustainable design within their teams. Our live Design Institute training, which concluded in 2022, introduced a thousand attendees to the concepts of Design for Sustainability and circular design. The sessions were recorded to scale the effort and serve as a resource to teams across the Newell design and product development community. The training includes discussions of life cycle thinking, product life extension, design for disassembly and repairability and developments in sustainable materials.
We are proud of our teams’ work to make our products more sustainable. You can read more about our product and packaging goals in our 2022 Corporate Citizenship Report, Together As One.