Newell Brands continues to invest in building brands that evolve with consumer wants and needs, and bubba® is entering its next chapter with confidence. The trusted hydration brand has relaunched with a refreshed brand identity and a new generation of reusable water bottles designed to balance bold style with high-performance functionality.
Known for oversized, durable water bottles, bubba® has long supported active, on-the-go lifestyles. The relaunch reflects how consumers live today, blending performance with personal expression. With updated designs, modern colors, and a more expressive visual identity, bubba® positions hydration as both a functional essential and a statement of individuality.
A New Era of Reusable Water Bottles
Today’s consumers want products that fit seamlessly into their routines and their personal style. The new bubba® collection delivers fashion-forward colorways, redesigned silhouettes, and refined proportions that elevate everyday hydration. These reusable water bottles are designed to complement a wide range of lifestyles, from commuting and fitness to travel, festivals, and everyday errands.
Whether choosing a sleek everyday bottle or a larger hydration system built to stand out, bubba® offers options that embrace scale and confidence. The collection reinforces the idea that hydration does not have to be hidden or understated. Instead, it can show up boldly and reflect who you are.
Design-Forward Hydration With Presence
The refreshed bubba® brand identity introduces a modernized logo, a vibrant color palette, and distinctive visual elements that emphasize presence and individuality. The brand’s evolution is rooted in a belief that bigger is not just about volume, but about confidence and self-expression.
This new look encourages consumers to take up space and choose products that feel intentional. It aligns with a growing demand for reusable water bottles that do more than perform well. They also need to feel personal, expressive, and aligned with modern design trends.
Performance You Can Rely On
While the brand’s appearance has evolved, bubba® remains committed to the performance features consumers trust. The newly redesigned water bottles maintain large-capacity designs, leakproof lids, easy-carry handles, and durable construction built for everyday use.
Each product is thoughtfully engineered to support busy, active lives while introducing modern textures and elevated details. The result is a reusable water bottle that feels as good to carry as it performs, turning hydration into an experience consumers are proud to show off.
Where to Purchase
The new lineup includes the bubba® 24oz Dual Sip Lid Water Bottle and the bubba® 52oz Keg Multi-Function Water Bottle, both debuting in the brand's fashion-forward colorways: Fresh Kicks, Moodbooster, and Daydreamin. Additional colorways and sizes will drop on Amazon soon, giving you even more ways to match your bottle to your vibe. To see the brand’s full offerings, visit bubbabrands.com.
Built for Life on the Go
The new bubba® water bottle collection is built for life in motion. Whether powering through workouts, navigating packed schedules, traveling with friends, or exploring city streets, bubba® delivers high-performance hydration that keeps drinks cold and lifestyles moving.
As bubba® enters this bold new era, Newell Brands is proud to support a relaunch that strengthens the brand’s relevance and appeal. By combining trusted performance with design-forward innovation, bubba® continues to redefine what reusable water bottles can be, practical, expressive, and built to show up boldly every day.