Chesapeake Bay Fragrance™ is here – a coastal-inspired home fragrance brand rooted in serenity, connection and the uplifting energy of everyday life. Formerly known as Chesapeake Bay Candle®, this beloved brand now has a refreshed identity, a broader product collection, and an exciting partnership that embodies its values and heritage.
A Fresh Fragrance Experience for Your Home
Life’s most meaningful moments often happen at home — with family, with friends and in quiet moments of reflection. The new Chesapeake Bay Fragrance™ collection is thoughtfully crafted to help consumers shape those moments with scent experiences that go beyond fragrance. Inspired by the natural beauty of the Chesapeake Bay region, these coastal-inspired aromas bring the uplifting, mood-evoking essence of the bay indoors through six evocative scents designed to spark calm, nostalgia and presence.
From Serene Waters and Marine Drift to Golden Waves and Salted Sands, each fragrance blends airy sea salt, warm florals, marine breeze and comforting base notes that invite you to reset and reconnect, whether you’re unwinding after a long day or gathering with loved ones.
Designed to Complement Your Life
Chesapeake Bay Fragrance™ has expanded its portfolio to include both candles and reed diffusers, giving consumers flexible, all-day scenting options. Candles available in a range of sizes create intentional, mood-setting focal points for spaces like living rooms or bedrooms, while reed diffusers offer continuous, effortless fragrance throughout the day.
The brand’s refreshed design also elevates its visual appeal. Sea glass–inspired vessels, multi-wick formats and a modern metal lid embossed with the iconic blue heron are crafted to seamlessly enhance décor. Whether placed on a coffee table, shelf or bedside table, these pieces subtly enhance ambiance while reflecting a modern yet timeless aesthetic.
A Partnership That Reflects Values
Chesapeake Bay Fragrance™’s relaunch also reflects a deeper commitment to the environments that inspired the brand. Building on this ambition, Chesapeake Bay Fragrance™ is partnering with Keep America Beautiful as an official sponsor of the Greatest American Cleanup, a nationwide initiative dedicated to preserving and restoring natural spaces across the country.
The partnership directly reflects the brand's coastal roots and long-standing connection to American waterways, particularly the Chesapeake Bay, while reinforcing the brand's mission to help create moments of wellness and connection through coastal-inspired fragrance.
Through its work with Keep America Beautiful, Chesapeake Bay Fragrance™ is supporting hands-on, community-led efforts that protect shorelines, beautify shared spaces, and strengthen local environments—bringing the brand's belief that small, intentional actions can create meaningful, lasting impact to life beyond the home.
Now Available Where You Shop
The new Chesapeake Bay Fragrance™ collection, including beautifully crafted candles and coordinating reed diffusers, is available now at Amazon.com, select Yankee Candle® retail locations and online at chesapeake.yankeecandle.com.
At Newell Brands, we're proud to continue supporting brands that bring joy, comfort and purposeful connection to everyday life. With Chesapeake Bay Fragrance™, we’re inviting consumers everywhere to bring a bit of coastal calm into their homes, and make every day feel a little more intentional and meaningful.