Coleman®, a trusted leader in outdoor gear and part of the Newell Brands portfolio, has officially opened its first brand flagship store in China in Shanghai. The opening marks a significant milestone in the brand’s global growth and reflects Coleman’s continued commitment to expanding access to premium outdoor lifestyle products and experiences in new markets.

Located in the vibrant Shanghai Xintiandi Dongtaili district, the flagship store debuted with an event that brought together outdoor enthusiasts, media, brand executives, and local partners. This store launch is not only a retail expansion – also introduces Coleman’s immersive outdoor culture to a dynamic market where outdoor recreation is rapidly gaining momentum.

China’s outdoor lifestyle market has seen strong growth in recent years. Industry data show the market’s scale exceeded 3 trillion yuan in 2025, driven by rising consumer interest in health and outdoor activities. This makes China a key strategic region for outdoor brands aiming to deepen customer engagement and grow long-term brand presence.

Coleman’s decision to open a flagship store in Shanghai follows years of brand success in Japan and other Asia markets. In Japan, Coleman has cultivated a strong following through innovative retail concepts and community-oriented experiences, including flagship stores like the one in Nagoya that blends product showcase with outdoor lifestyle inspiration.

At the Shanghai store, Coleman’s full range of outdoor gear is available, from tents and lighting to cookware and camping essentials. The store design blends classic Coleman heritage with local cultural preferences and incorporates interactive elements that invite exploration and storytelling. This approach demonstrates Coleman’s focus on building authentic connections with consumers by creating experiences that go beyond transactional retail.

The Shanghai flagship is complemented by Coleman’s presence online through major Chinese e-commerce channels, ensuring consumers can explore the brand both in-store and digitally. With this next chapter, Coleman continues to bring its century-old tradition of quality, connection, and outdoor enjoyment to new audiences across Asia and around the world.