Our Home Fragrance Division was recently recognized as a PR Platinum Award Winner in the Event Marketing category for Candle Power, a multi-sensory pop-up shop featuring products from Yankee Candle, WoodWick and Chesapeake Bay Candle.
Located in Manhattan’s SoHo neighborhood, Candle Power was an experiential boutique complete with immersive installations, personalized candles, a scent test bar, craftsmanship area, gift bar and more.
The pop-up was launched in November and ran through January, an optimal time for holiday shopping and tourism, and was strategically positioned as a must-visit seasonal attraction. Over the three month period, Candle Power exceeded 300 million social and media impressions, exceeding its target by 400%.
The Candle Power concept has now expanded to another location based in Holyoke, Massachusetts, close to Yankee Candle’s South Deerfield, Massachusetts headquarters.
The Platinum PR Awards recognize programs that demonstrate innovative storytelling, creativity and measurable results. Read more about the awards here.