Chesapeake Bay Fragrance™, the coastal-inspired home fragrance brand known for creating mood-evoking moments of uplift and connection, is proud to support the Greatest American Cleanup®, Keep America Beautiful’s nationwide community improvement program. Inspired by the beauty and restorative spirit of the Chesapeake Bay region, the partnership reflects the brand’s belief that small, intentional acts can help care for both the spaces we call home and the communities that surround them.
Rooted in its coastal heritage, Chesapeake Bay Fragrance™ has long drawn inspiration from the waterways, shorelines, and rituals that encourage people to reconnect, and create meaningful moments together. Through its support of Keep America Beautiful®, the brand is extending that philosophy beyond the home through hands-on community engagement and local cleanup initiatives.
Supporting Communities Through Action
"The Chesapeake Bay region has always inspired our brand and the moments of connection we help create at home," said Melanie Huet, President, Home & Commercial at Newell Brands. "Supporting Keep America Beautiful allows us to extend that commitment beyond the home by helping protect waterways, strengthen communities and encourage people to come together through meaningful acts of care."
Throughout 2026, Chesapeake Bay Fragrance™ will support a series of cleanup and community engagement initiatives designed to inspire participation, bring people together and encourage care for cherished waterways and shared spaces, including:
A nationwide summer cleanup series featuring five community cleanup events supporting local affiliates and community-led beautification efforts, including activations across communities connected to NWL office locations, such as Southern Connecticut, New Jersey, Western Massachusetts, and the Greater Atlanta area.
Broad employee and community volunteer participation was activated through regional offices nationwide.
Distribution of cleanup kits and volunteer resources to encourage ongoing participation beyond single-day events.
Together, these activations are designed to make it easy and meaningful for individuals to help care for the places they call home.
A Natural Extension of the Brand’s Mission
Inspired by its namesake region, Chesapeake Bay Fragrance™ creates products designed to evoke a feeling – whether it’s uplift, comfort, or togetherness – turning everyday moments at home into small rituals of connection. From airy marine scents to soft florals and comforting vanillas, the collection invites consumers to reset and reconnect with themselves and with others.
This work with Keep America Beautiful extends that ethos beyond the home through community engagement and volunteer participation.
The new Chesapeake Bay Fragrance™ collection, including beautifully crafted candles and coordinating reed diffusers, is now available at Chesapeake.YankeeCandle.com, Yankee Candle stores Amazon, Target, Walmart.com Meijer and Kroger near you.
Presenting sponsors of the Greatest American Cleanup include The Coca-Cola Company, Hilton, iHeartMedia, Niagara Cares, and Northrop Grumman. Joining the campaign this year are national partners Chesapeake Bay Fragrance, The J.M. Smucker Company, The Scotts Miracle-Gro Foundation, Starbucks, Target, and Tito’s Handmade Vodka. To learn more about how to take action in your community, visit kab.org.
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ABOUT CHESAPEAKE BAY
Chesapeake Bay Candle® was founded in 1994 in coastal Maryland, taking inspiration from the natural beauty of the bay that would become the company's namesake. Over the past three decades, our brand has been inspired by moments of wellness for the mind and body — drawing from these cues to inform our fragrance design and storytelling. Now, we've chosen to revisit our roots and return to our coastal heritage with a refreshed perspective as Chesapeake Bay Fragrance™.
Designed to spark memories and evoke moods, Chesapeake Bay Fragrance™ helps create the perfect ambiance, uplift spirits, and inspire meaningful connections.
ABOUT NEWELL BRANDS
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
ABOUT KEEP AMERICA BEAUTIFUL®
Keep America Beautiful® is a national nonprofit dedicated to inspiring and educating people to take action every day to improve and beautify their communities. Through programs like the Greatest American Cleanup, the organization brings people together to create cleaner, greener, and more vibrant places to live.