From daycare drop-offs to family outings, getting a baby in and out of the car is a familiar part of parenting. Graco®, part of the Newell Brands portfolio, is helping make those everyday moments easier with the SnugRide® Turn & Slide™ Rotating Infant Car Seat, available now.

As Graco's first-ever rotating infant car seat, SnugRide Turn & Slide combines a 180-degree rotation with a unique sliding motion that brings baby closer to the caregiver. The innovative design helps reduce reaching, lifting and maneuvering, making daily transitions more convenient for parents and caregivers.

"At Graco, we're always looking for ways to make parenting easier," said Kerry Strzelecki, Vice President of Brand Management at Graco. "Turn & Slide was designed with that goal in mind, going beyond rotation to bring baby closer to the caregiver. We're proud to offer families an innovation that takes some of the effort out of getting on the go, so parents can spend more time enjoying life's little adventures with their baby."

Thoughtful Innovation Designed Around Families

Built with the needs of today's families in mind, SnugRide Turn & Slide combines convenience, flexibility and ease of use. Its rotating design is engineered to avoid blocking neighboring seats, helping preserve valuable second-row space and accommodate three-across seating in many vehicles.

The car seat also includes several features designed to simplify everyday routines:

  • Lightweight portability: A lightweight carrier makes it easier to move baby between the car, stroller and home.

  • Simple installation: SnugLock® Technology enables installation in less than one minute using the vehicle seat belt or LATCH, while the InRight™ LATCH system provides a one-second, click-secure attachment.

  • Adjustability as baby grows: The No-Rethread Simply Safe Adjust™ Harness System allows the headrest and harness to adjust together, while a four-position adjustable base with bubble level helps support proper installation.

Safety remains central to Graco's product development. The brand has been committed to delivering high-quality products that families can trust for decades. SnugRide Turn & Slide builds on that commitment with Graco® ProtectPlus Engineered™ technology, undergoing rigorous frontal, side, rear and rollover crash testing. The car seat also features an integrated Anti-Rebound Bar and PureProtect™ fabrics that are fire-resistant without added chemicals.

Bringing Consumer-Led Innovation to Everyday Moments

For more than 65 years, Graco has developed trusted baby gear designed to support families through every stage of early childhood. SnugRide Turn & Slide builds on that legacy, demonstrating how consumer insights and thoughtful product design can address common parenting challenges.

The launch also reflects Newell Brands' continued focus on strengthening its iconic brands through meaningful innovation that makes everyday life easier for consumers.

The Graco SnugRide Turn & Slide Rotating Infant Car Seat is available now in Noir, Mulberry and Sandstone, with a suggested retail price of $349.99. Families can purchase the car seat at GracoBaby.com, Amazon and Babylist.

A travel system pairing Turn & Slide with the Modes™ Nest Stroller is expected to be available in December 2026 for $674.99.

Learn more about the new SnugRide Turn & Slide at GracoBaby.com.