Coleman has launched the limited-edition Coleman x Kane Brown Collection, bringing together outdoor recreation, music and fan experiences through a new lineup of outdoor essentials.
The collection is the debut release from the brand’s first-ever music partnership and long-term collaboration with award-winning, multi-platinum country global superstar Kane Brown.
Inspired by Brown’s life on tour, love for the outdoors and favorite summer traditions, the collection features a custom Steel-Belted Hard Cooler, Soft Cooler Sling and Stainless-Steel Tumbler. A Snap ’N Go Hard Collapsible Cooler will arrive later this year.
Reimagining Coleman classics through Brown’s signature style, the limited-edition collection offers fans a collectible take on outdoor essentials featuring Kane-inspired design details and his signature “KB” branding.
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Building an Authentic Brand Partnership
A longtime outdoorsman, Brown has incorporated Coleman products into both his personal life and professional life on the road.
The collaboration builds on Coleman’s sponsorship of The High Road Tour, where Coleman gear traveled alongside Brown and his crew, appearing backstage and helping power the moments between performances.
As Coleman’s official ambassador, Brown will influence product development and activations while introducing the brand to new audiences across music, culture and lifestyle.
Jimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation at Newell Brands, shared, "From tailgates to backyard parties to life on the road with his crew, [Kane] uses our products in authentic ways every day. Together, we've created an exclusive capsule that reflects Coleman and Kane's distinct trailblazing style."
The Coleman x Kane Brown Collection
The inaugural collection includes:
Kane’s Steel-Belted Hard Cooler
A durable steel cooler with four-day ice retention, an 85-can capacity and a built-in bottle opener, featuring Kane’s etched signature.
Kane’s Soft Cooler Sling
A hands-free cooler bag with an adjustable sling, six-can capacity and more than 12 hours of cooling, featuring Kane’s iconic “KB” logo.
Kane’s Stainless-Steel Tumbler
A vacuum-insulated 20-ounce tumbler that keeps drinks cold for 18 hours or hot for six hours. The tumbler features an iridescent finish, sweatproof design, splash-resistant lid and Kane’s iconic “KB” logo.
Coming Soon: Kane’s Snap ’N Go Hard Collapsible Cooler
A portable 45-quart collapsible cooler with two-day ice retention and a 76-can capacity. The cooler folds to one-third of its size and features exclusive Kane Brown typography.
"I love the line I was able to create with Coleman," said Kane Brown. "From the cups that we use on stage every night to toast the fans to the limited-edition Snap 'N Go cooler, coming this Fall. I have really enjoyed working with the Coleman team on this collection and showing fans the products I use at my home, on the road, and at the beach. I hope everyone enjoys them as much as I do."
Celebrating the Launch in Nashville
To celebrate the launch, Coleman and Brown hosted an exclusive preview event at Kane Brown’s On Broadway bar in Nashville.
Guests received an immersive first look at the limited-edition collection through hands-on product experiences and outdoor-inspired activations.
The multi-year collaboration will continue through future product launches, content and activations, creating new ways for consumers and fans to experience the Coleman brand.
The limited-edition Coleman x Kane Brown Collection is available on Coleman.com while supplies last. Consumers can also sign up for updates about the Snap ’N Go Hard Collapsible Cooler arriving later this year.