Ahead of Amazon Prime Day, Newell Brands welcomed more than 85 influencers, media partners, and team members to its Customer Experience Center in Hoboken, New Jersey, for a day of product discovery, hands-on experiences, and content creation featuring products from across its iconic portfolio of brands.
The Newell Brands Influencer and Media Showcase brought together creators, editors, and brand teams to explore products available on Amazon through immersive activations designed to spark authentic engagement. Attendees experienced products from brands including Ball®, Coleman®, Paper Mate®, Baby Jogger®, Graco®, Sharpie®, Yankee Candle®, Crockpot®, Calphalon®, and more, while learning about the innovation behind each brand.
Bringing Brands to Life
Throughout the day, guests participated in interactive experiences that showcased products in memorable and unexpected ways. Attendees enjoyed viral New York City Dot Cakes served in Ball® Jars, created custom bath salts inspired by Paper Mate® Flair® scented pens, explored a Baby Bloom Bar experience, and engaged with hands-on product demonstrations across multiple categories.
The event was designed to create meaningful opportunities for discovery while helping influencers and media partners experience products firsthand. Whether testing products, creating content, or connecting directly with brand teams, attendees gained a deeper understanding of how Newell Brands products fit into consumers' everyday lives.
Connecting Creators, Media and Consumers
As creator-led commerce continues to influence how consumers discover and shop for products, the showcase provided a valuable opportunity for influencers to create original content and share product recommendations with their audiences ahead of Prime Day. Many attendees captured photos, videos, and social content throughout the event, helping extend awareness and visibility for featured products.
The event also welcomed editors from leading outlets, including Good Housekeeping, CNN Underscored, and People, who will be evaluating featured products for potential Prime Day coverage.
Feedback from both longtime creator partners and first-time attendees was overwhelmingly positive. One attendee shared, "I really enjoyed the hands-on experience and loved learning more about so many great brands. I have told everyone about that cool Coleman cooler!”
Looking Ahead to Prime Day
The impact of the showcase will continue in the days ahead as Prime Day kicks off and creators publish content highlighting featured products and consumers discover Newell Brands innovations across Amazon and other digital platforms. By bringing together influencers, media partners, and brand teams in a collaborative environment, the event helped build excitement for Prime Day while showcasing the breadth of Newell Brands' portfolio and its commitment to meaningful consumer engagement.