Before the bright lights, sold-out arenas and NBA All-Star appearances, De’Aaron Fox was a young athlete filling school notebooks with sketches inspired by big dreams.
Now, Sharpie and Under Armour are bringing that creative ritual to life through the limited-edition D. Fox x Sharpie Capsule Collection. Inspired by Fox’s journey and creative instincts, the collaboration connects basketball, sneaker culture and bold self-expression through performance footwear and apparel.
From Sharpie Sketches to a Signature Basketball Shoe
The collection is headlined by the Fox 2 x Sharpie basketball shoe, which combines Under Armour’s performance innovations with hand-drawn artwork inspired by the people, moments and memories that have shaped Fox on and off the court.
Every graphic began as a Sharpie sketch before evolving into the shoe’s final design. Details include “Swipa,” Fox’s nickname and a nod to his ability to steal the ball, as well as poppies honoring his daughter and a crown representing his son. Together, the illustrations transform the shoe into a personal canvas that reflects Fox’s story.
“I love that this collection captures that feeling of being a kid, sketching in notebooks and letting your imagination lead the way,” said Fox. “All of the Sharpie designs especially on the shoe hold a special meaning for me and represent different moments in my journey. Whether your passion is basketball, art or something completely different, the message for me with this collection is don’t be afraid to express yourself and be bold in pursuing your passions.”
Celebrating Creativity in Sneaker Culture
For decades, athletes, artists and sneaker enthusiasts have used Sharpie markers to personalize notebooks, posters, basketballs, jerseys, sneakers and more. The D. Fox x Sharpie collection builds on that connection, demonstrating how an idea that begins with marker and paper can evolve into something entirely original.
“Sneaker culture has always been fueled by creativity and individuality, and Sharpie has been part of that story for decades,” said Kris Malkoski, President of the Learning and Development Segment at Newell Brands. “Whether you’re sketching a new idea, customizing your favorite pair of sneakers or creating something entirely original, Sharpie gives people the confidence to express themselves. That’s what makes this collaboration with Under Armour so exciting.”
The Fox 2 x Sharpie shoe launched exclusively on UnderArmour.com on July 23 and retails for $130. The release also includes a limited capsule of t-shirts, hoodies and shorts for adults and youth featuring hand-drawn, “Swipa”-inspired artwork.
An additional Sharpie x Under Armour capsule is planned for later this fall, with apparel, footwear and accessories inspired by the many ways young athletes express their creativity, from playbooks to sketchbooks.
Fans can explore the full line of Sharpie products at Sharpie.com.