Newell Brands is proud to announce that we have been named a 2026 BrandSpark Most Trusted Canada Award winner in 11 categories, recognizing the deep trust Canadian consumers place in six of our beloved brands: Graco®, Rubbermaid®, Coleman®, Sharpie®, Crockpot®, and FoodSaver®.

This year’s results reflect both the strength and longevity of Newell Brands’ portfolio, as well as the meaningful role our products play in the daily lives of families across Canada. From helping parents care for their little ones, to supporting adventures in the great outdoors, to simplifying home organization and meal preparation, our trusted solutions continue to deliver reliability, quality, and innovation.

A Recognition Rooted in Consumer Trust

At Newell Brands, our purpose is simple yet powerful: to delight consumers by lighting up everyday moments. Earning the trust of millions requires consistency, care, and a relentless focus on solving real consumer needs. Being recognized across so many categories by BrandSpark, a study driven directly by consumer feedback, reinforces that our commitment is resonating where it matters most.

This year’s BrandSpark Most Trusted Awards are especially meaningful given their scale: the rankings reflect the opinions of 45,394 Canadian shoppers who collectively provided 240,033 brand evaluations across 363 categories, making it the largest survey of its kind in Canada.

Trust is at the foundation of how we design, build, and deliver products that Canadians welcome into their homes, workplaces, and outdoor experiences. As BrandSpark noted in their press release, “trust remains the currency of loyalty,” particularly as Canadians become more selective with their spending. Being recognized as a trusted brand signals true value in the eyes of Canadians – value rooted in reliability, quality, and consistency.

We are honored to see this trust reflected through these awards and deeply grateful to the consumers who voted for our brands.

Leading the Conversation on Evolving Consumer Expectations

In addition to celebrating our award-winning brands, Julie Poirier, Canada’s Marketing Lead for the Home & Commercial Segment, took part in a panel alongside top industry leaders. The discussion explored the shifting landscape of consumer trust—how it’s earned, how it evolves, and what brands must do to maintain it in an increasingly complex marketplace.

Julie’s insights helped shine a light on the role companies play in creating not only high-performing products but also transparent, responsible, and consumer-centric experiences.

Celebrating Our People

Behind every product, every innovation, and every consumer vote of confidence is a remarkable team. This recognition is a testament to the dedication, creativity, and passion of our employees across Canada and around the world.