Contigo®, a leading producer of innovative, leak-proof beverageware and part of Newell Brands’ Outdoor and Recreation Business Unit, recently conducted a back-to-school survey of more than 2,000 parents in the U.S. with children ages three to 13. The survey, conducted by OnePoll for Contigo®, found that seventy-one percent of parents started their back-to-school shopping earlier this year to prepare for the fall. The average respondent began planning for the 2021 school season on June 19.

Parents were shopping earlier because school supply lists had grown. The top five items to purchase this year looked a bit different than in prior school years:

  1. hand sanitizer (67%)

  2. masks (67%)

  3. disposable gloves (51%)

  4. anti-bacterial spray (48%)

  5. reusable water bottle (43%)

The research found that parents are planning to send their child to school with a reusable water bottle and Contigo's newly designed Kids AUTOSPOUT™ Water Bottle delivers on the top three priorities parents surveyed said they were looking for in a kid's water bottle:

  • Easy-to-Clean (56%): The Easy-Clean lid is top-rack dishwasher safe and designed to eliminate nooks and crannies where dirt and grime could get trapped.

  • Easy-to-Use (56%): Kids enjoy pressing a button to open the pop-up straw for effortless one-handed drinking, and they can easily push the spout under the cover to protect the mouthpiece from the elements.

  • Spill-Proof & Leak-Proof (43%): The pop-up straw features a spill-proof valve that prevents spills even when spout is open or held upside down—so car seats and desks are safe from a mess.

To learn more about the survey and results, read the full press release at

For the Kids AUTOSPOUT™ Water Bottle and more products, visit

Survey Methodology
The random double-opt-in survey was conducted by OnePoll — a market research company and a corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR) — and adheres to the MRS code of conduct. The survey was conducted with a sample of 2,000 American parents with children ages 3 to 13. from June 25–July 6, 2021.