As the media landscape continues to evolve at an unprecedented pace, brands must continuously adapt to changing consumer behaviors, emerging technologies and new opportunities for engagement. To help strengthen capabilities and foster collaboration across the media ecosystem, Newell Brands recently hosted its inaugural Media Day at the company's global headquarters in Atlanta.
The event brought together more than 75 in-person attendees, over 100 virtual participants and leading voices from across the media industry for a day focused on learning, innovation and the future of modern marketing.
Hosted by Newell's Total Media & Partnerships team, Media Day was designed to create meaningful dialogue between Newell teams, agency partners and some of the world's most influential media and technology platforms. Representatives from Google, Meta, TikTok, Pinterest and Amazon Ads joined the event, alongside Newell's agency partners and media experts, to share insights on the trends shaping the future of consumer engagement.
Exploring the Future of Media
Throughout the day, attendees participated in presentations, partner showcases and interactive discussions focused on the rapidly changing media environment. Sessions explored emerging consumer behaviors, platform innovation and evolving approaches to digital engagement, commerce and advertising effectiveness.
The event provided a unique opportunity to hear directly from organizations helping define today's media landscape while exploring how brands can create stronger connections with consumers through more effective planning, activation and measurement.
In addition to strategic discussions, Media Day featured practical sessions focused on key growth areas across the marketing ecosystem, including influencer engagement, organic social media, affiliate marketing, social commerce, retail media and performance measurement.
By combining industry perspectives with actionable insights, the event helped participants better understand the capabilities and strategies required to navigate an increasingly complex media environment.
Strengthening Capabilities for Long-Term Growth
A central theme of Media Day was the importance of building organizational capability to meet the demands of a rapidly changing marketplace. As media channels, technologies and consumer expectations continue to evolve, success increasingly depends on an organization's ability to align strategy, execution and measurement across teams and functions.
The event also served as the launch point for Newell Brands' broader Media Fitness initiative, a year-round effort designed to strengthen media fluency, establish a common language across teams and support more connected decision-making throughout the organization.
By investing in education, collaboration and shared understanding, the initiative aims to help teams move faster, work more effectively and unlock greater value from media investments.
The Power of Partnership
Media Day underscored the importance of strong partnerships in driving innovation and growth. The event was made possible through the collaboration of Newell's Total Media & Partnerships team, agency partners Crossmedia and CrossCommerce (Podean), and participating media platforms including Google, Meta, TikTok, Pinterest and Amazon Ads.
The response from attendees reflected the value of bringing together diverse perspectives from across the industry. In a post-event survey, 95 percent of participants said they would recommend Media Day to a colleague, highlighting the impact of the event's learning opportunities, collaborative discussions and practical takeaways.
Reflecting on the event, James Clarke, Global Head of Media & Partnerships at Newell Brands, said:
"What started as an idea to strengthen media fluency across our organization became an event that brought together 75+ in-person attendees, 100+ virtual participants, and hundreds of employees who engaged with our Media Partner Showcase throughout the day. Most importantly, we saw a significant increase in understanding of our media capabilities, ways of working, and industry trends."
As consumer expectations continue to evolve and the media landscape grows more interconnected, Newell Brands remains committed to investing in the capabilities, partnerships and innovation needed to drive growth today while preparing for what's next.